Designer Name

Annette Robinson

Client

Teddies 'n' Blankies: E-Commerce website for my sister Sarah

Site Goals

E-commerce website for a home-based business. Sarah makes hand-crafted teddies with matching blankets, for young children. This United Kingdom-based website will market to Mums, Aunties, and anyone looking to buy cute teddies and blankies. Sales will be integrated through Square.

Information Architecture

1. Home page: Intro to the business, with thumbnails linking to product categories

1.1. Product page: Predominant color blue

1.2. Product page: Predominant color mauve

1.3. Product page: Predominant color pink

1.4. Product page: Predominant color salmon

1.5. Product page: Predominant color white

2. Shopping Tools

2.1. Product Order Page

2.2. Shopping Cart/Payment page (Square)

2.3. Order History

3. Manage Account

3.1. Register

3.2. Account Profile

4. Global Tools

4.1. Search (Google widget)

4.2. Log in

4.3. Contact

4.4. Product Safety Guide (EuroSafe Child Product Safety Guide)

4.5. Privacy Policy

4.6. Terms of Use

4.7. Help

4.8. Site Map

4.9. Social Media

Color Scheme

The proposed color scheme for Teddies 'n' Blankies uses some of the key colors in Sarah's designs. We start off with a deep salmon #e04b40 and bring in analogous colors orange #e09b40 and pink #e04085, both of which are used in the designs.

Header and footer: #e04b40 fill; white text for menu links.

h1: #e04b40, bold.

h2: #e04b40.

p: black.

Hyperlinks: #e04085; followed links: #ec8cb5 (a paler tint of the #e04085).

Image borders: #e09b40.

Page background: #fbedeb (a very pale tint of #e04b40).

Here are examples of some of the designs that the colors are derived from.

Site Branding Identity

Font styles

For all headings, we will be using a font called Kate the Great, designed by Kimberly Geswein based on her daughter's handwriting. h1, h2, and h3 will be distinguished by font size.

Paragraphs will use Helvetica.

Logo

While still working with Sarah on designs for her business, an early logo mockup incorporates the business name with a teddy bear head and uses the Kate the Great font. We will consider designing a font unique to this business, potentially in collaboration with Kimberly Geswein.

Style Guidelines

Writing style: Simple. Not too much text. Try to make it fun. At this time, no variation on colors or style for different pages.

Templates and Sketches

Home page

Shop Page Sample - Products Predominantly Blue

Product Order Page